RESUME

lead designer / front-end developer

Group1001 | Tech-forward / Insurtech | March 2025 - July 2025 | Contract

Led a comprehensive website overhaul for a major financial services brand, architecting a scalable design system that unified complex requirements into a high-fidelity, responsive web experience.
Directed end-to-end technical implementation in Webflow, transforming stakeholder needs into robust, modular CMS structures that significantly improved content agility.
Modernized the digital presence of a multi-billion dollar enterprise, successfully balancing stringent regulatory compliance with a modern, user-centric design strategy.
Spearheaded cross-functional stakeholder reviews and iterative design handoffs, ensuring seamless alignment between executive milestones and technical project execution.

SimplePractice | B2C Vertical SaaS | March 2025 - July 2025 | Contract

Designed and optimized core features for a leading health-tech platform, improving the user experience for over 200,000 clinicians by streamlining complex administrative and clinical workflows.
Collaborated cross-functionally to scale a vertical SaaS product, ensuring that high-stakes features like HIPAA-compliant telehealth and automated billing remained intuitive and accessible for diverse wellness practices.
Contributed to a robust, data-driven design culture, leveraging user research and testing to iterate on critical touchpoints within the patient-practitioner ecosystem.
Elevated the product’s interface consistency, maintaining a clean and approachable design language that successfully balanced clinical utility with the operational needs of solo and group practices.

Good & Gold Marketing Agency | B2B2C Marketing Agency | September 2023 – January 2024 | Contract

Designed promotional assets, including landing pages, email graphics, and infographics for client campaigns.
Used Figma to collaborate cross-functionally with copywriters and engineers on marketing assets.
Created digital ads and social assets for campaign launches.
Delivered multiple projects on ambitious deadlines for clients across industries.

Accumatic | B2B Tech Startup | February 2023 – August 2023 | Freelance

Redesigned the marketing website with UX/UI best practices, increasing conversions by 32% MoM through an expansive UX approach.
Collaborated with the leadership team to identify key needs and roadblocks, ensuring a smooth website launch by addressing critical pain points.
Designed and maintained brand guidelines, ensuring consistency across web and marketing assets.dlines for launch cycles.

Mayo Clinic | B2C Healthcare | August 2022 - December 2022 | Contract

Designed an internal asset management product, streamlining workflows and improving efficiency by 32% MoM.
Translated user feedback into design changes, improving navigation and reducing pain points.
Created detailed wireframes, user journeys, and product maps, aligning designs with business needs.

OpenSesame | B2B Tech Start Up | February 2019 - December 2021 | Full time

Built landing pages for lead generation and webinar sign-ups, improving conversion rates with insights from Google Analytics and Salesforce.
Managed CMS content with WordPress, optimizing pages for engagement and SEO.
Maintained brand consistency across marketing materials, landing pages, and email campaigns.
Collaborated with engineers to resolve front-end issues, ensuring smooth, responsive web experiences.