RESUME

WEB & PRODUCT DESIGNER

Self-Employed | Primary Focus - B2B, B2C, EComm | January 2024 – Current

  • Designed digital ads, infographics, and animated assets for brands such as Nike and Fender, driving campaign engagement.

  • Developed Figma prototypes and collaborated with clients on rapid iterations and feedback cycles.

  • Created social ads and digital banners for Tower 15 Coffee, balancing creativity with performance goals.

  • Managed multiple projects simultaneously, delivering high-quality work under tight deadlines.

SENIOR DESIGNER

SimplePractice | B2C Vertical SaaS | March 2025 - July 2025 | Contract

  • Led Phase 2 web redesign, aligning brand identity with business goals

  • Collaborated with CRO, marketing, and engineering teams to optimize user flows

  • Designed homepage, landing pages, and interactive tools to boost engagement

  • Increased click-through and conversion rates through iterative, data-informed design

SENIOR DESIGNER

  • Designed promotional assets, including landing pages, email graphics, and infographics for client campaigns.

  • Used Figma to collaborate cross-functionally with copywriters and engineers on marketing assets.

  • Created digital ads and social assets for campaign launches.

  • Delivered multiple projects on ambitious deadlines for clients across industries.

Good & Gold Marketing Agency | B2B2C Marketing Agency | September 2023 – January 2024 | Contract

LEAD PRODUCT DESIGNER

Accumatic | B2B Tech Startup | February 2023 – August 2023 | Freelance

  • Redesigned the marketing website with UX/UI best practices, increasing conversions by 32% MoM through an expansive UX approach.

  • Collaborated with the leadership team to identify key needs and roadblocks, ensuring a smooth website launch by addressing critical pain points.

  • Designed and maintained brand guidelines, ensuring consistency across web and marketing assets.dlines for launch cycles.

LEAD WEB & PRODUCT DESIGNER

Mayo Clinic | B2C Healthcare | August 2022 - December 2022 | Contract

  • Designed an internal asset management product, streamlining workflows and improving efficiency by 32% MoM.

  • Translated user feedback into design changes, improving navigation and reducing pain points.

  • Created detailed wireframes, user journeys, and product maps, aligning designs with business needs.

DIGITAL EXPERIENCE DESIGNER

OpenSesame | B2B Tech Start Up | February 2019 - December 2021 | Full time

  • Built landing pages for lead generation and webinar sign-ups, improving conversion rates with insights from Google Analytics and Salesforce.

  • Managed CMS content with WordPress, optimizing pages for engagement and SEO.

  • Maintained brand consistency across marketing materials, landing pages, and email campaigns.

  • Collaborated with engineers to resolve front-end issues, ensuring smooth, responsive web experiences.