Hey, I’m Sam. Born in Providence, RI.
FUll time product + Brand designer.
Part time dj + Painter.

Currently open to work - full time & contract.

Previous Work ↓

Designed an internal asset management platform, reducing workload by 20% through improved UX, user testing, and streamlined workflows.

Designed and produced localized product screens for Nike’s EMEA market, ensuring high-quality imagery and a seamless brand experience.

Developed branding assets for Fender’s website, creating a cohesive and engaging product experience for musicians worldwide.

Led the Phase 2 launch of SimplePractice.com with a user-first approach, refine navigation and enhance brand identity through custom design solutions.

WORKS ↓

A selection of work from 2018 - present.

Aligning Brand and Conversion Through Thoughtful Design

SimplePractice

  • Improved brand consistency

  • Optimized navigation and user flow

  • Increased engagement and conversions

Boosting Engagement and Sales Through Multi-Channel eCommerce Design

Tower 15 Coffee

  • Website Redesign

  • Email Marketing Revamp

  • Multi-Channel eCommerce Growth

Elevating User Engagement and Brand Identity for SaaS B2B2C Success

OpenSesame

  • Website Redesign

  • Email Marketing Strategy

  • Multi-Channel SaaS Growth

Brand Identity AND WEBSITE DESIGN for a B2B Tech Startup

Accumatic

  • Marketing Website Design

  • Brand Identity Update

  • B2B Startup Growth

Creating a User-Centered Product in a B2B Healthcare Setting

Mayo Clinic

  • UX Research and Strategy

  • Product Design and Testing

  • Workflow Optimization for B2B Healthcare

WHAT I DO ↓

In short: design with impact, build to last.

UI DESIGN

Marketing Website, OpenSesame (case study can be seen here)

  • Component libraries & design systems – Build scalable UI components and maintain design systems for consistency across products.

  • Responsive & adaptive design – Create seamless experiences across desktop, tablet, and mobile devices with flexible layouts.

  • Microinteractions & animations – Enhance user engagement with thoughtful motion design, hover states, and transition effects.

  • Accessibility & usability – Ensure UI designs meet WCAG standards, optimizing for readability, contrast, and keyboard navigation.

UX Design

Product Design, Nike (in collaboration with The Program)

  • User research & testing – Conduct usability testing, gather insights, and iterate on designs to enhance user experience and accessibility.

  • Wireframing & prototyping – Develop low- and high-fidelity wireframes and interactive prototypes to visualize and validate user flows.

  • Information architecture & navigation – Structure intuitive site maps and navigation systems to improve usability and reduce friction.

  • Interaction & UI design – Craft engaging, user-friendly interfaces with a focus on accessibility, responsiveness, and seamless interactions.

Brand DESIGN + Strategy

Email Design, Fender Guitars (in collaboration with The Program)

  • Website branding & design – Create cohesive, on-brand web experiences with consistent visual identity, typography, and color systems.

  • Email design & strategy – Develop branded email templates, ensuring strong visual impact and high engagement across marketing campaigns.

  • Social media branding & assets – Design eye-catching graphics and templates for social platforms, maintaining a unified brand presence.

  • Brand guidelines & consistency – Establish clear rules for tone, imagery, and messaging to ensure alignment across all digital channels.

Let’s work together. →

sam@olivertolman.com

Portland, OR